Collins uses prime numbers to run as a thread throughout a clever multi-character story. At first the various characters appear to be unlinked, but then the threads are drawn together in a story that could equally be placed in a horror or crime magazine.
The main protagonist is one Jersey Jones, a young guy working in the tech field who works out how he can intercept and programme the advertising and related neural feeds into people – something allowed for advertisers at only a low level. With one young woman auto-defenestrated due to him not quite fine tuning his programming, a number of characters come together in a story that for reminded me of the Coen brothers films Barton Fink/Blood Simple, and The Matrix. And that’s a good thing!